B2B SaaS Brand & Website Launch
A B2B SaaS startup needed a complete brand identity and marketing website ahead of its public launch, paired with a lead-generation campaign.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
A B2B SaaS startup needed a complete brand identity and marketing website ahead of its public launch, paired with a lead-generation campaign.
The Challenge
- Free trial signups were not converting to paid plans consistently
- Low volume of marketing-qualified leads from the website
- High cost per lead from paid channels
- Website messaging did not clearly explain the product's value
Goals
- Increase the volume of qualified leads and demo requests
- Lower cost per lead across paid channels
- Improve website messaging and conversion paths
- Build organic visibility for category-relevant search terms
Strategy
Execution
- Set up lifecycle email flows for trial users and inactive leads
- Rebuilt core landing pages around clearer value propositions
- Launched LinkedIn Ads targeting specific job titles and company sizes
- Restructured Google Search campaigns around high-intent keywords
- Published a series of comparison and use-case pages for organic search
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Reviewed early performance data and optimized targeting, creative, and budget allocation.
Ran structured tests on messaging, creative, and page elements to improve performance.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, 57 leads/mo qualified leads, came from prioritizing: Lifecycle email sequences to support trial-to-paid conversion.
- Increase the volume of qualified leads and demo requests remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"We were spending a lot on ads without a clear picture of lead quality. The new structure gave us both more leads and better ones."
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