Home Repair Services Lead Generation
A home repair and maintenance company needed a steadier flow of local leads across a seasonal demand cycle.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
A home repair and maintenance company needed a steadier flow of local leads across a seasonal demand cycle.
The Challenge
- Website was not optimized for quote requests or calls
- Limited number of online reviews
- Low visibility in local search for service-related queries
- Inconsistent lead flow between busy and slow seasons
Goals
- Improve visibility in local search results
- Reduce cost per lead from paid channels
- Improve the website's quote request and call conversion
- Build a more consistent flow of qualified leads
Strategy
Execution
- Implemented a consistent review-request workflow after completed jobs
- Planned campaign budget shifts around seasonal demand patterns
- Built local landing pages targeting specific services and service areas
- Restructured Google Ads campaigns around high-intent keywords and negative keyword lists
- Simplified the quote request form and added click-to-call options
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Ran structured tests on messaging, creative, and page elements to improve performance.
Scaled budget and content production behind the channels and tactics that were performing best.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, -39% cost per lead, came from prioritizing: Google Business Profile optimization and review generation.
- Improve visibility in local search results remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"Cost per lead came down while the leads themselves felt more qualified — fewer tire-kickers, more actual jobs booked."
Want Similar Results?
Let's discuss how we can build a tailored strategy for your business.
Get Started Today