Auto Dealership Local Advertising
A used-vehicle dealership needed more qualified local leads without increasing an already stretched ad budget.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
A used-vehicle dealership needed more qualified local leads without increasing an already stretched ad budget.
The Challenge
- High cost per click on paid advertising campaigns
- Website did not clearly showcase inventory or services
- Limited number of qualified leads for sales or service bookings
- Inconsistent online reviews compared to nearby competitors
- Low visibility in local search for vehicle and service-related queries
Goals
- Improve how inventory and services are presented online
- Increase qualified leads for sales and service bookings
- Improve visibility in local search results
- Reduce cost per click and cost per lead on paid campaigns
Strategy
Execution
- Optimized local listings and Google Business Profile for service and sales searches
- Updated key website pages to better present inventory and service offerings
- Implemented a review-request process following sales and service visits
- Launched retargeting campaigns for recent website visitors
- Restructured Google Ads campaigns with tighter geographic and keyword targeting
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Launched campaigns and went live with the updated pages and content.
Reviewed early performance data and optimized targeting, creative, and budget allocation.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, +28% website conversions, came from prioritizing: Local SEO for dealership and service-area keywords.
- Improve how inventory and services are presented online remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"The website finally does a better job of showing what we actually have on the lot."
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