Auto Group Digital Advertising
A regional auto dealership group wanted to lower cost per click while increasing qualified sales and service leads.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
A regional auto dealership group wanted to lower cost per click while increasing qualified sales and service leads.
The Challenge
- Limited number of qualified leads for sales or service bookings
- Inconsistent online reviews compared to nearby competitors
- Low visibility in local search for vehicle and service-related queries
- High cost per click on paid advertising campaigns
Goals
- Increase qualified leads for sales and service bookings
- Improve visibility in local search results
- Reduce cost per click and cost per lead on paid campaigns
- Improve how inventory and services are presented online
Strategy
Execution
- Implemented a review-request process following sales and service visits
- Launched retargeting campaigns for recent website visitors
- Restructured Google Ads campaigns with tighter geographic and keyword targeting
- Optimized local listings and Google Business Profile for service and sales searches
- Updated key website pages to better present inventory and service offerings
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Reviewed early performance data and optimized targeting, creative, and budget allocation.
Ran structured tests on messaging, creative, and page elements to improve performance.
Scaled budget and content production behind the channels and tactics that were performing best.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, 126 leads/mo leads generated, came from prioritizing: Review generation and reputation management.
- Increase qualified leads for sales and service bookings remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"Cost per click came down noticeably once the campaigns were restructured around the right keywords."
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