Boutique Realty Lead Campaign
A boutique realty group wanted a more predictable pipeline of qualified buyer leads in a competitive local market.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
A boutique realty group wanted a more predictable pipeline of qualified buyer leads in a competitive local market.
The Challenge
- Limited visibility for location-specific property searches
- No structured follow-up process for incoming inquiries
- Inconsistent flow of qualified buyer or renter leads
- High cost per lead from paid advertising
Goals
- Strengthen visibility for location and project-specific searches
- Build a consistent, predictable pipeline of qualified leads
- Reduce cost per lead across paid channels
- Improve landing page conversion for property inquiries
Strategy
Execution
- Implemented a lead-scoring and email nurture sequence
- Optimized Google Business Profile and local listings for location searches
- Built dedicated landing pages for key listings and developments
- Launched Meta Ads campaigns with custom audiences based on buyer intent
- Set up retargeting campaigns for visitors who viewed listings without inquiring
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Launched campaigns and went live with the updated pages and content.
Reviewed early performance data and optimized targeting, creative, and budget allocation.
Ran structured tests on messaging, creative, and page elements to improve performance.
Scaled budget and content production behind the channels and tactics that were performing best.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, +71% search visibility, came from prioritizing: Local SEO for location-based property searches.
- Strengthen visibility for location and project-specific searches remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"The dedicated landing pages for each listing made a visible difference in how many inquiries converted to actual viewings."
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