Boutique Realty Lead Generation
A boutique residential brokerage wanted a more predictable flow of qualified buyer and seller leads.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
A boutique residential brokerage wanted a more predictable flow of qualified buyer and seller leads.
The Challenge
- Landing pages were not optimized for lead capture
- Limited visibility for location-specific property searches
- No structured follow-up process for incoming inquiries
- Inconsistent flow of qualified buyer or renter leads
Goals
- Improve landing page conversion for property inquiries
- Strengthen visibility for location and project-specific searches
- Build a consistent, predictable pipeline of qualified leads
- Reduce cost per lead across paid channels
Strategy
Execution
- Set up retargeting campaigns for visitors who viewed listings without inquiring
- Implemented a lead-scoring and email nurture sequence
- Optimized Google Business Profile and local listings for location searches
- Built dedicated landing pages for key listings and developments
- Launched Meta Ads campaigns with custom audiences based on buyer intent
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Scaled budget and content production behind the channels and tactics that were performing best.
Continued to refine targeting, creative, and budget allocation based on ongoing performance data.
Defined the strategy, priorities, and success metrics for the engagement.
Set up tracking, campaigns, and the technical foundation needed to execute the strategy.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, +62% landing page conversion, came from prioritizing: Retargeting sequences for website visitors who didn't inquire.
- Improve landing page conversion for property inquiries remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"The dedicated landing pages for each listing made a visible difference in how many inquiries converted to actual viewings."
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