Home Services Local Lead Generation
A home services company wanted a more consistent lead volume across a seasonal demand cycle.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
A home services company wanted a more consistent lead volume across a seasonal demand cycle.
The Challenge
- High cost per lead from paid advertising
- Website was not optimized for quote requests or calls
- Limited number of online reviews
- Low visibility in local search for service-related queries
- Inconsistent lead flow between busy and slow seasons
Goals
- Improve the website's quote request and call conversion
- Build a more consistent flow of qualified leads
- Improve visibility in local search results
- Reduce cost per lead from paid channels
Strategy
Execution
- Simplified the quote request form and added click-to-call options
- Implemented a consistent review-request workflow after completed jobs
- Planned campaign budget shifts around seasonal demand patterns
- Built local landing pages targeting specific services and service areas
- Restructured Google Ads campaigns around high-intent keywords and negative keyword lists
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Continued to refine targeting, creative, and budget allocation based on ongoing performance data.
Defined the strategy, priorities, and success metrics for the engagement.
Set up tracking, campaigns, and the technical foundation needed to execute the strategy.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, +27% quote request conversion, came from prioritizing: Landing page optimization for quote requests.
- Improve the website's quote request and call conversion remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"Small changes to our quote form made it noticeably easier for people to actually reach out."
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