Law Firm SEO & Brand Refresh
A regional solicitors' firm wanted stronger visibility for practice-area searches and a more modern brand presence.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
A regional solicitors' firm wanted stronger visibility for practice-area searches and a more modern brand presence.
The Challenge
- Low visibility in search for relevant service-related queries
- Website did not clearly communicate areas of expertise
- Limited number of qualified inquiries from the website
- Inconsistent brand presentation across channels
- No structured process for converting inquiries into consultations
Goals
- Build a clearer path from inquiry to consultation
- Increase qualified inquiries from the website
- Improve visibility for relevant service and location-based searches
- Strengthen brand presentation and credibility online
Strategy
Execution
- Rebuilt core service pages around clearer, more specific messaging
- Refreshed brand visual identity across the website and key materials
- Optimized local listings and directory profiles
- Streamlined the consultation request process on the website
- Set up a follow-up email sequence for new inquiries
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Launched campaigns and went live with the updated pages and content.
Reviewed early performance data and optimized targeting, creative, and budget allocation.
Ran structured tests on messaging, creative, and page elements to improve performance.
Scaled budget and content production behind the channels and tactics that were performing best.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, -24% cost per inquiry, came from prioritizing: SEO content strategy focused on service and location-based keywords.
- Build a clearer path from inquiry to consultation remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"The rebrand gave us more confidence pointing new contacts to our website instead of just handing over a business card."
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