Home Goods Brand SEO Campaign
A home goods e-commerce brand wanted to reduce reliance on paid search by building a durable organic channel.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
A home goods e-commerce brand wanted to reduce reliance on paid search by building a durable organic channel.
The Challenge
- Low on-site conversion rate from paid traffic
- Cart abandonment was higher than the category average
- Product pages were not optimized for search intent
- Limited repeat purchase rate from existing customers
- Low organic visibility for core product categories
Goals
- Increase qualified organic traffic to product and category pages
- Improve paid acquisition efficiency and lower cost per order
- Raise on-site conversion rate through landing page and checkout improvements
- Build a repeatable content and email flow to support repeat purchases
Strategy
Execution
- Ran structured A/B tests on product page layout and checkout flow
- Set up abandoned-cart and post-purchase email automations
- Introduced retargeting segments based on on-site behavior
- Rebuilt category and product page templates around target keywords
- Launched structured Shopping feed and Search campaigns with tighter audience segmentation
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Defined the strategy, priorities, and success metrics for the engagement.
Set up tracking, campaigns, and the technical foundation needed to execute the strategy.
Produced the content, creative, and page updates required to support the campaign.
Launched campaigns and went live with the updated pages and content.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, +48% conversion rate, came from prioritizing: Google Ads Shopping and Search campaign restructuring.
- Increase qualified organic traffic to product and category pages remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"The checkout and product page changes were small individually, but together they made a noticeable dent in our conversion rate."
Want Similar Results?
Let's discuss how we can build a tailored strategy for your business.
Get Started Today