Marketplace SEO & Paid Social Growth
An online marketplace wanted to diversify beyond paid search with organic growth and a stronger paid social funnel.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
An online marketplace wanted to diversify beyond paid search with organic growth and a stronger paid social funnel.
The Challenge
- High paid advertising costs relative to order value
- Low on-site conversion rate from paid traffic
- Cart abandonment was higher than the category average
- Product pages were not optimized for search intent
Goals
- Build a repeatable content and email flow to support repeat purchases
- Increase qualified organic traffic to product and category pages
- Improve paid acquisition efficiency and lower cost per order
- Raise on-site conversion rate through landing page and checkout improvements
Strategy
Execution
- Launched structured Shopping feed and Search campaigns with tighter audience segmentation
- Ran structured A/B tests on product page layout and checkout flow
- Set up abandoned-cart and post-purchase email automations
- Introduced retargeting segments based on on-site behavior
- Rebuilt category and product page templates around target keywords
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Continued to refine targeting, creative, and budget allocation based on ongoing performance data.
Defined the strategy, priorities, and success metrics for the engagement.
Set up tracking, campaigns, and the technical foundation needed to execute the strategy.
Produced the content, creative, and page updates required to support the campaign.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, 4.8x ROAS, came from prioritizing: Keyword research focused on high-intent shopping queries.
- Build a repeatable content and email flow to support repeat purchases remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"We'd tried running ads ourselves with mixed results. Having a clear structure and regular optimization made a real difference to our order volume."
Want Similar Results?
Let's discuss how we can build a tailored strategy for your business.
Get Started Today