Kitchenware Brand E-commerce Growth
An independent kitchenware brand wanted to grow direct online sales alongside its existing retail partnerships.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
An independent kitchenware brand wanted to grow direct online sales alongside its existing retail partnerships.
The Challenge
- Limited repeat purchase rate from existing customers
- Low organic visibility for core product categories
- High paid advertising costs relative to order value
- Low on-site conversion rate from paid traffic
- Cart abandonment was higher than the category average
Goals
- Improve paid acquisition efficiency and lower cost per order
- Raise on-site conversion rate through landing page and checkout improvements
- Build a repeatable content and email flow to support repeat purchases
- Increase qualified organic traffic to product and category pages
Strategy
Execution
- Launched structured Shopping feed and Search campaigns with tighter audience segmentation
- Ran structured A/B tests on product page layout and checkout flow
- Set up abandoned-cart and post-purchase email automations
- Introduced retargeting segments based on on-site behavior
- Rebuilt category and product page templates around target keywords
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Set up tracking, campaigns, and the technical foundation needed to execute the strategy.
Produced the content, creative, and page updates required to support the campaign.
Launched campaigns and went live with the updated pages and content.
Reviewed early performance data and optimized targeting, creative, and budget allocation.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, 4.5x ROAS, came from prioritizing: Email flows for cart recovery and post-purchase retention.
- Improve paid acquisition efficiency and lower cost per order remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"The checkout and product page changes were small individually, but together they made a noticeable dent in our conversion rate."
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